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← Words, the Family WayChapter 31. Other People's Thoughts in Your Head

Part Three. How People Say Yes · Chapter 31. Other People's Thoughts in Your Head

Code of Honour

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Words, the Family Way

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    Part One. How to Listen

    Chapter 1. What He Walks In With

    1. What He Walks In With

    Chapter 2. Match the Work, Not the Gestures

    1. Match the Work, Not the Gestures

    Chapter 3. One of Us

    1. One of Us

    Chapter 4. What the Talker Is Afraid Of

    1. What the Talker Is Afraid Of

    Chapter 5. Basic Training

    1. Basic Training

    Chapter 6. Words and Hands

    1. Words and Hands

    Chapter 7. The Suit Gets You in the Door

    1. The Suit Gets You in the Door

    Chapter 8. How the Other Man Thinks

    1. How the Other Man Thinks

    Chapter 9. The Price of Praise

    1. The Price of Praise

    Chapter 10. Other People's Values

    1. Other People’s Values

    Chapter 11. How to Ruin a First Meeting

    1. How to Ruin a First Meeting

    Chapter 12. Trust as a Skeleton Key

    1. Trust as a Skeleton Key
    2. Code of Honour

    Part Two. What People Want

    Chapter 13. Why People Pay

    1. Why People Pay

    Chapter 14. Feeling Before Figures

    1. Feeling Before Figures

    Chapter 15. A Vocabulary of Feelings

    1. A Vocabulary of Feelings

    Chapter 16. How to Stir a Feeling

    1. How to Stir a Feeling

    Chapter 17. Selling with Feeling

    1. Selling with Feeling
    2. Code of Honour

    Part Three. How People Say Yes

    Chapter 18. The Pain and the Fix

    1. The Pain and the Fix

    Chapter 19. The Ladder of Attention

    1. The Ladder of Attention

    Chapter 20. How to Show the Goods

    1. How to Show the Goods

    Chapter 21. Selling on a Name

    1. Selling on a Name

    Chapter 22. The First Tin

    1. The First Tin

    Chapter 23. A Fair Deal

    1. A Fair Deal

    Chapter 24. A Picture with No Next Step

    1. A Picture with No Next Step

    Chapter 25. Small Change

    1. Small Change

    Chapter 26. Free Admission

    1. Free Admission

    Chapter 27. The Frame Decides

    1. The Frame Decides

    Chapter 28. What He Believes

    1. What He Believes

    Chapter 29. Who He Thinks He Is

    1. Who He Thinks He Is

    Chapter 30. How Minds Change

    1. How Minds Change

    Chapter 31. Other People's Thoughts in Your Head

    1. Other People’s Thoughts in Your Head
    2. Code of Honour

    Part Four. Talk Within the Family

    Chapter 32. How to Talk to Your Capo

    1. How to Talk to Your Capo

    Chapter 33. How to Give an Order

    1. How to Give an Order

    Chapter 34. Meetings and Paper

    1. Meetings and Paper

    Chapter 35. How to Spot a Liar

    1. How to Spot a Liar

    Chapter 36. What Not to Say Out Loud

    1. What Not to Say Out Loud
    2. Code of Honour

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