Code of Honour

• Ask whether they’d pay you if they could get away without paying.
• A Business stands on five legs. On four it limps; on three it lies down.
• First find the thirsty. Then brew the beer.
• Another man’s counter teaches cheaper than your own losses.
• Saturday night won’t wait, and that’s what it’s worth.
• Delivery eats what the sale brought in.
• Even a gold mine can be leased. Find out from whom.
• He who came only for the money will leave for the money.
• Feed the dream on Sundays and the Family every day.
• Give the beautiful proposal to the man with no taste who can add.
• There are twelve trades, but only one way to earn.
• If the client can’t walk away, you’re selling fear. Fear ages badly.
• A client doesn’t buy the thing. He buys what he sees in it.
• An honest figure from the morning paper costs nothing and sells dear.
• To learn what a man values, make him choose.
• Your ceiling isn’t set by your greed but by his alternative.
• Test cheap, while the mistake still fits in your pocket.
• The first version is there to break in the right place.
• The one who grumbles but comes back—listen to him.
• Write down what you believe. Three lines, no more.
• A nod is manners. A deposit is a vote.
• Money paid out of fear says nothing about demand.
• Add one thing at a time, and only to what already feeds you.